Email Masterclass

October 15, 17, and 22, 2024

12:00 - 1:00 PM EST

This deep-dive email workshop, hosted by the Georgetown University Alumni Association and Bold Type, will teach you to consistently produce emails that people want to read, even when you need to share complex information or communicate with multiple stakeholder groups.

To communicate in today’s overcrowded inbox, you need to help busy, distracted audiences quickly understand your message. Bold Type’s practical writing hacks for better subject lines and email messages will help you send emails that get results.

Inside the Masterclass

1st session

Your audience and the ART • our tool for audience awareness.

Subject lines and preview text • how to move readers towards “yes” even before they open your email.

2nd session

Formatting, brevity, and the CTA • only in the masterclass; how to format emails to funnel readers directly to the response you want.

3rd session

Email etiquette FAQs• based on hundreds of past participants’ trickiest email challenges, pet peeves, and questions.

This class is highly interactive. With Zoom as our preferred platform, we use polling, chat, discussion, and application to keep participants engaged and on their toes. Participants bring a piece of their own writing and work on it during the sessions.

“Bold Type's email course is truly one of the most practical and applicable workshops that I've ever been part of. I've seen a noticeable change in the way my team and I craft emails. Grace and the Bold Type team made the course fun and interactive which creates a long-lasting impact. This course and company stand out as the best in the business.”

- Wes Huff, Product Director, Janssen Pharmaceuticals

After the masterclass, you will be able to:

  • Understand how audiences interact with email

  • Use the ART tool to strategically plan your emails

  • Maximize preview text and use a simple formula for clickable subject lines

  • Reorganize your email drafts using key principles of information design

  • Leave out the parts people skip — and keep your emails short and to the point

  • Exercise good judgment around professional and polite email etiquette

Delivery details:

  • Three 60-minute sessions delivered via Zoom

  • Session 1: Tuesday, October 15, 2024: 12:00 - 1:00 pm ET

  • Session 2: Thursday, October 17, 2024: 12:00 - 1:00 pm ET

  • Session 3: Tuesday, October 22, 2024: 12:00 - 1:00 pm ET

  • Sessions will be recorded in the event you cannot make a live class

Participants will keep:

  • The ART tool for Audience Awareness

  • Bold Type’s subject line formula

  • A one-page workshop checklist for better email

  • Bold Type's “Guide to Aligning on Email Etiquette”

  • The training deck packed with before-and-after examples

Pricing:

  • $249 early bird until September 30, 2024; $299 after

Register Below

"This writing workshop led by Grace from Bold Type was one of the best trainings I've ever taken. As Product Managers, so much of our job boils down to communication. Grace reminded us how to communicate effectively through writing. I picked up a handful of new tips and tools and have found myself referencing my notes frequently in the weeks since."

- Matthew Ambrogi, Senior Associate Product Management, Capital One